CHARLOTTESVILLE, VA - March 13, 2012 – (LeadIDX)– LeadIDX, Inc. announces Century 21 ProLink of the greater Sioux City, IA area as the latest Realtor® to adopt the RankMe™ customizable IDX /VOW solution.  Century 21 ProLink’s website now proudly displays its new look/feel following the new Century 21 corporate brand guidelines launched in the Fall of 2011.

C21 ProLink now offers the world’s most advanced Property Search at lightening fast speeds, resulting in happy clients and more leads.  C21 also enjoys super high Google SERP rankings.  The development of the site was challenging because the Greater Sioux City Board of REALTORS® (GSCBR) was in the midst of changing MLS (RETS) providers.  LeadIDX actually helped trouble shoot the new MLS RETS installation.

About C21 Prolink

CENTURY21 ProLink is a progressive, technology-driven real estate brokerage focused on helping their agents connect with their Buyers and Sellers.  They are a team of hardworking, ethical, and successful agents that will work hard to get you RESULTS!

CENTURY 21 ProLink is based in Sioux City, Iowa. Being located in a tri-state area, they are licensed in Iowa, South Dakota, and Nebraska. They serve Dakota Dunes and North Sioux City in South Dakota, South Sioux City and Dakota City in Nebraska, and Hinton, Le Mars, Sergeant Bluff, and Sioux City in Iowa, as well as many others in between. Collectively, they have the Siouxland Area covered.

About LeadIDX, Inc.

Based in Charlottesville VA, LeadIDX, Inc. is nationally known as a leading provider of its RankMe™ software technology offering high-performance real estate websites, specializing in Search Engine Optimization SEO, VOW /IDX solutions, the world’s fastest and most robust Property Search applications, Content Management Systems, and much more.

LeadIDX, Inc. can connect to any MLS, regardless of technology platform.  We offer world-class design conforming to corporate branding standards such as Century 21 and RE/MAX®, or work with your current branding strategy.  For more information on all the services provided by LeadIDX, Inc. please visit www.leadidx.com .

LeadIDX has taken the time to summarize Virtual Office Websties (VOW), helping real estate agents understand the complexities and variabilities involved with VOW.  VOW is a very powerful tool that is currently underutilized by most REALTORs.  Link here to the summary.

http://leadidx.com/page/VOW-Virtual-Office-Website-for-Real-Estate-SUMMARY-All-You-Need-to-Know.aspx

Are you looking to upgrade or replace your current website?  Look no further than LeadIDX.  LeadIDX provides the ultimate website for Real Estate Brokers and Agents.  We continue to expand on our already industry leading software.  New functionality includes VOW upgrades, mobile applications. smart phone applications, advanced map search capabilities, and much much more.  Contact us today.

The answer "my local competitors" to this question is only part of the story.

When it comes to IDX Websites and search engine rankings, you are competiting with atleast two handfuls of national companies.

Review the image below, a Blue dot indicates national company. The Green dot is our client, the Red dot is their largest local competitor.

"homes for sale fort wayne indiana" is a very competitve term. Realtor.com, Trulia.com, Homes.com, Zillow.com, RealEstate.Yahoo.com all invest time, effort, and other resources to ensuring you do not rank above them. Yes Realtor.com would rather a consumer come to their site so they can capture the lead and sell it to you. Make no mistake about this...it is business.

The website below has ranked for these terms for over 3 years and we know there is real revenue behind these terms, very real. The strategy is not to focus on just one term but all terms, every city in your MLS or brokerage service area. It is important to compete and win with these national companies. Your local name and a sticky IDX website will bring you more leads for these terms than your competitors (national and local).

Does your IDX Website rank high in Google?

View this article on an official Google blog titled "Using Site Speed in Web Search Ranking".

Google clearly states, along with the reasoning, that page load speed is a factor in rankings.

Now consider your IDX website, does it load fast? If you think it does, how do you know?

The LeadIDX system loads very fast, we track every load and monitor it. It is measured not in seconds but in MILLISECONDS. On average the page is generated and sent to the browers in 15 milliseconds and displayed in the browser in less than one second.

We do very specific things to make this possible. These methods are not only unique to the IDX Website market but also rarely done on any website. If you do not have an IDX Website then contact us today, if you do then contact us today but also ask your current provider questions regarding their strategy in this area.

What do these three things have in common?

Every website is a democracy and every click is a vote. Do you, or your current provider, track these votes? Do you analyze them? Do you follow the polls? Do you listen to the populous? Terms like pageviews, bounce rate, average time on site, visits, and new visits should be in your vocabulary as you review your systems.

Good IDX Websites CAN BE very sticky. Sticky means users stay on the site and come back. Review the graphs and data below from one of our clients, these numbers exceed expectations of websites and even of "typical" IDX websites. SEO is a big factor in this as is powerful search, honest results, speed/performance and usability.

On an average website bounce rate is above 80%, Average Time on Site is 2 - 3 minutes, Pages per Visit is typically 2 - 4. As you can see a GOOD IDX WEBSITE breaks the ceiling of these numbers and turns your website into a Real Estate community where consumers can research and contact you when they are ready.

LeadIDX offers Custom IDX Websites with the option for powerful VOW functionality

In the IDX market typically there are two options:

1. Framed IDX solutions that are low on cost, features, and have zero SEO (Search Engine Optimization) value
2. Full custom systems where the broker pays a hefty development fee and then owns the software created

LeadIDX sits in the middle of these two options. Our system is powerful, full SEO capabilities, includes VOW functionality if opted by the broker but does not come with the hefty development fee. The broker does not own the system and therefore is not responsible for managing RETS updates, ugrades, field changes, improvements. The LeadIDX system is still subscription based and with the subscription you get all updates, upgrades, and new features as part of the subscription.

You can view our IDX Website Features page for more information.

Every week we get asked this question by Real Estate Brokers

Here is the simple explanation:

A VOW allows a broker to do two important things on their IDX website.

1. Display listings that are set to NOT display on the Internet. Every MLS that abides by NAR (National Association of Realtors) has a field such as "PublishToInternet". If the listing realtor chooses to not allow the property to display on the Internet then it CANNOT be displayed on IDX websites. However, with a VOW (Virtual Office Website) it can be displayed within the rules of NAR, state law, and MLS rules.

2. Display sold property data. This is a powerful research tool for consumers. Consumers do not run their own comps but we all know many of them like to view this data, drill into it, to satisfy their curiousity.

This post does not dive into the requirements for implementing a VOW however here are links to additional information:

http://en.wikipedia.org/wiki/Virtual_Office_Website

NAR VOW Policy

LeadIDX, Inc. has designed a new website for Century 21 Real Estate broker in the Midwest. 

The new website incorporates the latest Century 21 branding rolled out during Fall 2011; and brings together world class site design and the LeadIDX VOW/IDX Website RankMe™ system.   LeadIDX's RankMe™ is industry leading IDX VOW software.  It propels websites to the top of local markets in the Search Engine Rankings.  The functionality in the new design is world class, from local MLS search capabilities, to mobile device applications.  This broker knows that IDX, VOW, and SEO combine to make a powerful tool that brings in new customers and keeps them glued to the website through their buying (and selling) process. After reviewing the three year history of the LeadIDX product, this broker opted for business growth.

See Century 21 new branding look/feel here:  http://www.century21.com/

The image below is the front page of the new design created by LeadIDX for a Century 21 IDX Website client, this client is also getting a VOW Website. To be clear, the broker is getting one website that has IDX and VOW (Virtual Office Website) functionality.

IDX Website MLS software solutions takes Real Estate firm to the top of Google SERP.

2011 October  See the Google screen shot below.  Do you rank #1 in Google for your local real estate market MLS IDX SERP for Homes For Sale  [local school].  We have the experience to take your real estate website to the top and keep you there.....at a lower cost than our competitors....and we don't use expensive adword campaigns or gimmicks.  Has your current website or IDX / MLS /VOW software solution provider visited Google headquarters in person?  Do you receive personalized attention regarding website design, content, functionality, performance?  If you answered NO to any of the above questions, contact LeadIDX to see how we can take you to the LEAD, and bring you more real estate LEADs in your market.

Notes:

1. Real Estate firm ranks #1 for Homes For Sale [local school name]
2. Beat out national websites such as homes.com, trulia.com, realtor.com, etc.
3. Resultant link is meaningful, links directly to the website IDX VOW MLS results page
4. Powered by RankMe™ by LeadIDX website solutions

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